Your Business Is the Show

Course Syllabus    

How Small Businesses Build Repeatable, High-Performing Social Media Content

Format: Live (Virtual)
Total Duration: 8 Hours

Schedule: 4 Live Sessions                        Feb 18th - March 11th, 2026        Wendsdays 6pm to 8pm

OnlineLevel Beginner–Intermediate
Ideal For: Small business owners, founders, service providers, nonprofits, creators managing business accounts

 
COURSE DESCRIPTION
In today’s creator economy, small businesses that win on social media don’t “post content” — they produce shows.

This 4-session live course teaches participants how to turn everyday business operations into scripted and non-scripted episodic content using repeatable formats proven to work across restaurants, real estate, legal, construction, automotive, nonprofits, and more.

Participants will leave with a clear content system, a defined show concept, repeatable formats, and a sustainable production workflow they can execute weekly — either solo or with a team.

 
LEARNING OUTCOMES
By the end of this course, participants will be able to:

Understand why episodic, repeatable formats outperform random posting
Confidently remix trends without fear of “copying”
Design a branded content “show” for their business
Create both scripted and non-scripted short-form content
Build a low-stress filming and posting system
Launch a 30-day content plan tailored to their industry
 
COURSE STRUCTURE
 
SESSION 1 — THE SHIFT: FROM POSTS TO PROGRAMMING

Focus
Mindset, trends, and why small businesses are becoming media brands.

Topics Covered
Why traditional social media marketing no longer works
The difference between posting content vs. producing a show
How attention, retention, and familiarity drive growth
Why copying trends and formats is not only acceptable — it’s smart
Real-world examples of successful small business content formats
In-Class Activities
Group discussion: “What content does your business already generate daily?”
Trend breakdown: identifying format vs. originality
Live format examples across industries
Homework
Identify 3 social media accounts in your industry to study
List 5 trending formats or styles seen in the past week
Define your brand personality (educational, playful, authoritative, cultural, etc.)
 
SESSION 2 — FORMATS, CHARACTERS & STORY STRUCTURE

Focus
Designing repeatable content formats that audiences recognize and return for.

Topics Covered
The 3 core content lanes:

Character-driven content
Process / transformation content
Education wrapped in entertainment
Scripted vs. non-scripted content for businesses
The 3-beat short-form structure (Hook → Tension → Payoff)
Using humor, conflict, and clarity without being “salesy”
In-Class Activities
Build 3 repeatable content segments for your business
Character mapping (owner, staff, client archetypes)
Group feedback on format ideas
Homework
Create 10 episode ideas using your chosen formats
Select your primary content lane for the first 30 days
Write 5 hook lines using provided templates
 
SESSION 3 — BUILDING YOUR SERIES BIBLE & PRODUCTION SYSTEM

Focus
Turning ideas into a structured, executable content system.

Topics Covered
What a Series Bible is and why it matters
Naming your show and defining its premise
Designing recurring segments and characters
Batch filming strategies for busy business owners
Minimal gear, repeatable locations, and efficient workflows
In-Class Activities
Complete your Series Bible live
Build a weekly filming and posting schedule
Turn one trend into 3 usable content variations
Homework
Finalize your Series Bible
Film 3–5 short videos (rough cuts are fine)
Prepare one video concept or clip to share
 
SESSION 4 — DISTRIBUTION, ENGAGEMENT & THE 30-DAY LAUNCH PLAN

Focus
Posting strategy, engagement loops, and sustainable growth.

Topics Covered
Posting cadence and frequency for small businesses
Turning comments and questions into future episodes
Engagement strategies that build trust and visibility
What metrics matter — and which don’t
Common mistakes that stall momentum
Maintaining consistency without burnout
In-Class Activities
Live review of participant video concepts
Build a 30-day content calendar
Comment-to-content brainstorming session

Final Assignment
Submit a completed 30-day content plan
Publish your first official episode
Set a sustainable weekly production schedule
 
COURSE MATERIALS INCLUDED
Series Bible Template (fillable PDF)
Hook & Opening Line Examples
Trend Remix Worksheet
30-Day Content Calendar
Batch Filming Checklist
Industry-Specific Content Idea Bank
 

PRICING

Individual Enrollment — $297
One participant
Full access to all 4 live sessions
Course materials and templates

Team Enrollment — $397
Unlimited participants from the same business or organization
Ideal for owners + staff, marketing teams, or nonprofit teams
Includes all course materials and templates