"Your Business Is the Show"

Course Syllabus    

How Small Businesses Build Repeatable, High-Performing Social Media Content

Format: On Demand
Total Duration: 8 Hours

Schedule: 4 Modules                      Available   March 13th, 2026  

OnlineLevel Beginner–Intermediate
Ideal For: Small business owners, founders, service providers, nonprofits, creators managing business accounts

 
COURSE DESCRIPTION
In today’s creator economy, small businesses that win on social media don’t “post content” — they produce shows.

This 4-session ON DEMAND course teaches participants how to turn everyday business operations into scripted and non-scripted episodic content using repeatable formats proven to work across restaurants, real estate, legal, construction, automotive, nonprofits, and more.

Participants will leave with an understanding of what a clear content system, a defined show concept, repeatable formats, and a sustainable production workflow they can execute weekly — either solo or with a team.

 
LEARNING OUTCOMES
By the end of this course, participants will be able to:

Understand why episodic, repeatable formats outperform random posting
Confidently remix trends without fear of “copying”
Design a branded content “show” for their business
Create both scripted and non-scripted short-form content
Build a low-stress filming and posting system
Launch a 30-day content plan tailored to their industry
 
COURSE STRUCTURE
 
Module 1 — THE SHIFT: FROM POSTS TO PROGRAMMING

Focus
Mindset, trends, and why small businesses are becoming media brands.

Topics Covered
Why traditional social media marketing no longer works
The difference between posting content vs. producing a show
How attention, retention, and familiarity drive growth
Why copying trends and formats is not only acceptable — it’s smart
Real-world examples of successful small business content formats
In-Class Activities
Student Worksheet:

“What content does your business already generate daily?”
Trend breakdown: identifying format vs. originality
Examples across industries

Identify 3 social media accounts in your industry to study
List 5 trending formats or styles seen in the past week
Define your brand personality (educational, playful, authoritative, cultural, etc.)
 
Module 2 — FORMATS, CHARACTERS & STORY STRUCTURE

Focus
Designing repeatable content formats that audiences recognize and return for.

Topics Covered
The 3 core content lanes:

Character-driven content
Process / transformation content
Education wrapped in entertainment
Scripted vs. non-scripted content for businesses
The 3-beat short-form structure (Hook → Tension → Payoff)
Using humor, conflict, and clarity without being “salesy”
Workbook
Build 3 repeatable content segments for your business
Character mapping (owner, staff, client archetypes)
Team feedback on format ideas

Create 10 episode ideas using your chosen formats
Select your primary content lane for the first 30 days
Write 5 hook lines using provided templates
 
Module 3 — BUILDING YOUR SERIES BIBLE & PRODUCTION SYSTEM

Focus
Turning ideas into a structured, executable content system.

Topics Covered
What a Series Bible is and why it matters
Naming your show and defining its premise
Designing recurring segments and characters
Batch filming strategies for busy business owners
Minimal gear, repeatable locations, and efficient workflows
Workbook
Complete your Series Bible 
Build a weekly filming and posting schedule
Turn one trend into 3 usable content variations
Finalize your Series Bible
Film 3–5 short videos (rough cuts are fine)
Prepare one video concept or clip to share
 
Module 4 — DISTRIBUTION, ENGAGEMENT & THE 30-DAY LAUNCH PLAN

Focus
Posting strategy, engagement loops, and sustainable growth.

Topics Covered
Posting cadence and frequency for small businesses
Turning comments and questions into future episodes
Engagement strategies that build trust and visibility
What metrics matter — and which don’t
Common mistakes that stall momentum
Maintaining consistency without burnout
Workbook
Build a 30-day content calendar
Comment-to-content brainstorming session

Final Assignment-Book A Call with Johnny
Completed 30-day content plan
Publish your first official episode
Set a sustainable weekly production schedule
 
COURSE MATERIALS INCLUDED
Series Bible Template (fillable PDF)
Hook & Opening Line Examples
Trend Remix Worksheet
30-Day Content Calendar Template
Batch Filming Checklist